SaveIGReel

Instagram Engagement Rate Calculator

Enter any public Instagram profile to see its engagement rate and a profile audit, worked out from the latest 30 or 60 posts. Free, no login.

Public profiles only. Engagement rate = (likes + comments) ÷ followers, averaged over recent posts.

How to Calculate Instagram Engagement Rate

Three steps, no account and nothing to install.

1

Enter a Username

Type a username or paste a profile link. Any public profile works, including competitors and clients.

2

Pick 30 or 60 Posts

We read the latest posts one by one, skipping pinned and very new ones, until the window is full.

3

Read the Audit

Get the engagement rate, how confident the number is, the dates it covers and what was left out.

More Than a Single Percentage

An engagement rate is only useful if you can trust it. This one shows its working.

Median and Average Rate

Engagement rate worked out per post, then shown as a median and an average, so one viral post cannot make a profile look better than it is.

Pinned and Brand-New Posts Left Out

Pinned posts are old hits and posts from the last 48 hours have not collected their likes yet. Both would distort the result, so both are skipped and counted for you.

Best Formats

See whether Reels, carousels or photos earn the most engagement for this account, with the number of posts behind each figure.

Best Days and Times

Median engagement by weekday and time of day, in your own time zone, with a clear note when there are too few posts to say.

Profile Audit Checklist

Posting frequency, bio, link in bio, engagement trend and follower ratio, each with a plain explanation instead of an invented score.

Summary and CSV

Copy a text summary for a report or download every analysed post as a CSV for your own spreadsheet.

Built for People Who Have to Judge an Account

Influencers and creators

Check your own rate, see which format your followers respond to and find the days your posts do best. Use the summary in a media kit.

Brands

Vet a creator before a partnership. Followers alone say little: the rate and its consistency over 30 or 60 posts say much more.

Agencies

Audit a prospect or a client in a minute, and run a competitor through the same method so the comparison is fair.

Marketers

Benchmark an account against its niche and export the post-level data to build your own report.

How the Engagement Rate Is Worked Out

The Instagram engagement rate formula used here is the one most calculators use: (likes + comments) ÷ followers × 100. Take an account with 10,000 followers and a post with 400 likes and 20 comments: (400 + 20) ÷ 10,000 is 4.2%. The calculator does this for every post in your window of 30 or 60, then reports the median and the average.

What is left out, and why

  • Pinned posts. Instagram keeps up to three at the top of a profile, however old. They are usually the best posts the account has ever made, so including them flatters the average.
  • Posts from the last 48 hours. Likes keep arriving for a day or two. In our own checks, an account's brand-new posts had a small fraction of the likes its older posts had. You can switch this off with the checkbox.
  • Posts that hide likes. A hidden count is not zero, so those posts are skipped rather than counted as having no likes.

The results page tells you exactly how many posts were left out for each reason.

How to read the confidence label

The label depends on how many posts the rate is based on, from low (under 10 posts) to high (40 or more). It drops a level when a few posts do far better than the rest, because then an average says little about a typical post. Always read it together with the dates the window covers: 30 posts can be one month for an active account, or most of a year for a quiet one.

What is a good engagement rate?

A widely used rule of thumb: under 1% is low, 1% to 3% is average, 3% to 6% is good, over 6% is high. Treat the bands as a starting point. Large accounts almost always have lower rates than small ones, and industries differ, so the fairest comparison is with a handful of similar accounts, run through this tool with the same number of posts.

What no public tool can see

Reach, impressions, saves, shares and video views belong to the account owner, so a rate per follower from likes and comments is the honest limit of what any outside tool can calculate. If you are looking at your own account, Instagram's built-in insights show those extra figures. For related jobs, see the Instagram Comment Exporter to save a post's comments, or the Instagram Giveaway Picker to draw a winner.

Frequently Asked Questions

Answers about Instagram engagement rate and this calculator.

For each post we add its likes and comments and divide by the account's follower count. For a post with 400 likes and 20 comments on an account with 10,000 followers, that is (400 + 20) ÷ 10,000 = 4.2%. We do this for every post in the window and show the median and the average.

As a common rule of thumb, below 1% is low, 1% to 3% is average, 3% to 6% is good and above 6% is high. These bands are a guide, not a standard. Rates are usually lower on larger accounts and vary a lot by industry, so compare an account with similar ones in its niche.

One viral post can pull an average far above what a typical post earns. The median is the middle result, so it is not moved by a single outlier. When the two differ a lot, trust the median.

Pinned posts stay at the top of a profile whatever their age and are usually an account's biggest hits, so they would lift the average. Posts from the last 48 hours have not yet collected most of their likes and would pull it down. You can include recent posts with the checkbox in the results.

The latest 30 or the latest 60 qualifying posts, your choice. A profile with thousands of posts is judged on its recent ones, which is what its current performance looks like. The result always shows the exact dates the window covers and how confident the number is.

Each post's likes and comments are the figures Instagram shows publicly at the time, which can be up to about an hour old because profiles are cached briefly. The engagement rate is an estimate from a sample of recent posts, and it uses today's follower count for every post. The more posts behind it, the steadier it is, and the confidence label tells you which case you are in.

No. Those figures are visible only to the account owner. This is an engagement rate per follower, built from public likes and comments. Rates calculated per reach or per view will be different numbers.

Posts that hide their likes are left out of the rate rather than counted as zero. If most recent posts hide them, the tool says so and does not show a rate, because it would be wrong. Comment figures are still shown.

Yes, any public profile. Private accounts cannot be read. Running a competitor and your own account through the same tool, with the same number of posts, gives a like-for-like comparison.

No. SaveIGReel never asks for your Instagram password or access to your account. Only public profile data is used.

About 20 seconds for 30 posts and about 35 seconds for 60. Instagram shows the likes and comments of each post separately, so the posts are read page by page, with a progress bar while it works. Profiles checked recently load faster.

Yes. It is free on every device, with no sign-up.